For The Hideout Clothing, a t-shirt isn’t just a t-shirt. It’s a statement. Founded on the powerful idea of self-expression, the brand has built a loyal community around its unique streetwear designs and a mission to empower individuality. Their authentic style resonated far beyond their borders, attracting a passionate global fanbase.
But as their community grew, a new challenge emerged: how do you build a global movement when your store only speaks one language?
A universal message trapped in a single language
The Hideout Clothing’s bold visuals and authentic message were universally understood, but their Shopify store was not. With a growing number of visitors from non-English speaking countries, they faced a critical friction point. International customers could see the style, but they couldn’t always connect with the story, understand the product details, or navigate the checkout process with confidence.
The brand’s core mission was to make everyone feel seen and empowered, but their website’s language barrier was unintentionally doing the opposite. They needed a way to create a shopping experience that was as inclusive and welcoming as their brand – for every customer, everywhere.
"Transcy has definitely helped us in translating our website, which was originally in English. We used it for our French translation, and it’s definitely benefited us in the sense that we can diversify our markets."
Building a local experience, instantly
Instead of a complex, custom-coded solution, The Hideout Clothing turned to Transcy to bridge the gap between their brand and their global community. The goal wasn’t just to translate text; it was to build trust and create a seamless, native shopping experience.
With Transcy, they were able to:
▪️ Launch new markets in minutes: The brand could instantly translate their entire store into new languages, starting with French, opening up a key European market without any technical headaches.
▪️ Create a consistent brand feel: Transcy’s tools ensured that the translations captured the unique tone of The Hideout Clothing, so the brand’s voice remained powerful and consistent, no matter the language.
▪️ Offer a seamless user experience: From the homepage banners to the final checkout page, every step of the customer journey was localized. This removed the friction and hesitation that international shoppers often feel, making them feel confident and catered to.
A stronger community, a more diverse market
By implementing a simple yet powerful localization strategy, The Hideout Clothing transformed their Shopify store into a truly global hub.
The impact was immediate. By speaking their customers’ language, they not only improved the user experience but also deepened the connection with their international fans. The brand was no longer just a US-based store that shipped globally; it was a local shopping destination for customers in every market they served.
This strategic move has empowered The Hideout Clothing to continue its mission on a global scale, laying a foundation for sustainable growth and turning international visitors into loyal members of their worldwide community.
Scale your brand's story, not just your sales
The Hideout Clothing’s story offers a valuable lesson for any brand whose mission is bigger than its products. To build a true global community, you need to do more than just ship internationally; you need to connect authentically.
By speaking your customers’ native language, you’re showing them that your brand’s message of inclusivity and self-expression is for everyone, no matter where they are. This is how you turn a Shopify store into a worldwide movement.