About Us

Our mission

We give Shopify merchants the power to easily build, control, and profit from their own mobile commerce channel.

Build easily

Launch your powerful, professional mobile app without writing a single line of code.

Connect directly

Own your customer relationships and foster lasting loyalty through your dedicated app channel.

Grow sustainably

Make your app and your business thrive with our dedicated support every step of the way.

Support proactively

Make your app and your business thrive with our dedicated support every step of the way.

Recognition That Speaks Volumes

Number that talks

We believe in building solutions merchants love. Here's how it's going:

Vietnam TOP 10 Digital Technology Companies

The award that evaluated and recognized leading reputable and outstanding companies in Vietnam.

Built For Shopify (Since 2023)

Built for Shopify is a badge recognizing top-quality apps that meet Shopify’s highest standards for performance & user experience.

Global Staff Picks (2021)

Shopify’s Staff Picks is a curated selection of top-quality apps, handpicked by Shopify for their value to merchants.

Who we help

Built for ambitious Shopify merchants like you.

Focus on growth

Want a professional mobile app to boost sales and build lasting customer loyalty.

Values ease-of-use

Need an easy-to-use, no-code platform you can manage yourself, quickly.

Needs loyalty tools

Value affordable solutions with robust features that deliver real results.

How we help

1. Reflect your unique brand, effortlessly

Easily customize beautiful themes and layouts with our intuitive no-code, drag-and-drop editor. Create a professional mobile app that perfectly matches your brand identity, no design skills needed.

2. Turn every touchpoint into an app user

Seamlessly convert your website visitors, email subscribers, and social followers into loyal app users. Grow your owned mobile channel with smart promotion tools.

3. Drive sales with direct, personalized engagement

Connect directly and effectively. Send automated, personalized push notifications (powered by smart insights) to recover abandoned carts, announce sales, and boost conversions.

4. Build lasting loyalty & increase repeat purchases

Keep your best customers coming back. Implement engaging, mobile-exclusive loyalty programs and rewards easily within your app to drive repeat business and increase customer lifetime value.

What drives us

We understand that the path to e-commerce success isn’t always straightforward. After partnering with over 450,000 merchants globally since 2016, we at FireGroup have seen the real challenges: the long hours building your store, the constant push for quality traffic, the fight for every conversion, and the deep desire to build lasting customer relationships in a crowded market.

We know that while e-commerce platforms provide the tools, true success often requires more – targeted solutions and dedicated support that understand your specific needs.

This understanding is precisely why we exist. We’re driven by a sincere desire to help merchants thrive. It’s not just about technology; it’s about fusing that tech with deep e-commerce expertise and a commitment to go above and beyond. We believe in taking the time to understand your unique challenges and providing solutions that genuinely help your business grow sustainably. Our drive comes from seeing merchants like you succeed.

Our story

We understand that the path to e-commerce success isn’t always straightforward. After partnering with over 450,000 merchants globally since 2016, we at FireGroup have seen the real challenges: the long hours building your store, the constant push for quality traffic, the fight for every conversion, and the deep desire to build lasting customer relationships in a crowded market.

We know that while e-commerce platforms provide the tools, true success often requires more – targeted solutions and dedicated support that understand your specific needs.

This understanding is precisely why we exist. We’re driven by a sincere desire to help merchants thrive. It’s not just about technology; it’s about fusing that tech with deep e-commerce expertise and a commitment to go above and beyond. We believe in taking the time to understand your unique challenges and providing solutions that genuinely help your business grow sustainably. Our drive comes from seeing merchants like you succeed.

Meet our team

Mike Nguyen

Business Director

Mike Nguyen

Business Director

Mike Nguyen

Business Director

Mike Nguyen

Business Director