September 24, 2024
Black Friday Cyber Monday (BFCM), the year’s largest sales holiday, is just around the corner. If you want to sell like hotcakes, you’ll need to provide enticing deals. Yet, a meticulously planned BFCM promotion strategy goes beyond just that.
There are multiple questions you might need to consider, such as:
The list goes on and on, just like that.
Don’t worry if you’re unsure about starting to drive more sales for the upcoming BFCM; we have you covered.
We have curated a list of the 14 tried-and-true BFCM promotion ideas that are promised to help you close more deals this year.
Why wait for the big day when you can start the party early? By offering deals before the official BFCM weekend, you’re giving your customers a chance to shop without the stress of competing with the masses.
Not to mention that instead of cramming all your sales into a few days, running an early access promotion will allow you to stretch out your BFCM season for as long as you like it.
Here are some tips to run early access promotions effectively:
Did you know that product viewers on mobile apps convert four times more than on mobile websites? Hence, if you want to expand your business and build a channel that helps drive sales for your BFCM, now is the time to start building your app.
There are tons of mobile app builders on the Shopify App Store that can help you quickly turn your store into a functional mobile app. One such is OneMobile. The app has beautiful pre-made app themes for specific niches and an intuitive drag-and-drop editor, allowing you to build a sale-driven mobile app in clicks.
Don’t leave your BFCM communication to fate. A carefully crafted schedule for your emails and push notifications can significantly help you stand out amidst the noise.
Here’s how to perfect your messaging timeline:
Did you know that high shipping costs are one of the main reasons customers abandon their carts? In addition to discounts and bundles, offering free shipping can be a powerful incentive to boost sales during BFCM.
For instance, Fashion Nova, a well-known online fashion retailer, frequently promotes free shipping during BFCM. They usually provide free shipping on all U.S. orders without a minimum purchase requirement, which strongly encourages customers to choose them over competitors.
However, like any discount, it’s important to ensure that free shipping doesn’t significantly cut into your profits. A strategic approach is to set a minimum purchase threshold that customers must meet to qualify for free shipping.
If you have a loyalty program, leverage it for your BFCM promotion. A great strategy is to give your customers bonus points (1.5x or 2x points) for purchases made during your BFCM campaign.
For example, you can use OneLoyalty to easily adjust your loyalty program’s point settings and display an announcement bar to highlight your offer.
Based on the psychological principle of scarcity, people tend to value items or opportunities more when they perceive them as limited or rare. Therefore, using a real-time updating timer can motivate your customers to make quicker purchasing decisions, potentially boosting your conversions.
Looking to add excitement to your BFCM offerings? A spin-to-win promotion can be just the strategy to engage customers and increase sales. This interactive method not only grabs attention but also leverages the thrill of chance, making the shopping experience more memorable.
To ensure your spin-to-win promotion is successful, consider these tips:
Bundle deals and product discounts are timeless BFCM strategies that consistently deliver results year after year. By offering these types of promotions, you can boost your average order value while providing customers with the satisfaction of getting more value for their money.
Here’s how to effectively utilize bundle deals and product discounts:
Take Glossier, for example; the brand offers a variety of product bundles and even allows shoppers to create their own bundles.
While BFCM is typically linked with discounts on existing products, it’s also a prime opportunity to create buzz around new product launches. The heightened traffic and consumer attention during this period can significantly boost your new offerings.
To maximize the impact of new product launches during BFCM, consider these strategies:
If you’re seeking cost-effective ways to boost your brand exposure during BFCM, hosting giveaways on your social media channels is a great strategy. By tapping into the excitement of the holiday shopping season, you can generate buzz around your brand and products while expanding your social media following.
First, think about the prize that aligns with your target audience’s interests. This could be one of your popular products, a curated bundle, or even a shopping spree at your store.
Then, determine how participants can enter your giveaway. Common methods include:
For instance, you can use this Instagram giveaway post template as reference:
“Win our Ultimate BFCM Bundle worth $[amount]! To enter:
1️⃣ Follow @yourbrand
2️⃣ Like this post
3️⃣ Tag 2 friends who love [your product category]
4️⃣ Share to your story and tag us!
Winner announced on Black Friday. Good luck!
#BFCMGiveaway #YourBrandName“
During BFCM, shoppers are often looking for gifts for themselves and their loved ones. Product add-ons can significantly enhance the shopping experience by adding value and convenience. Here are some effective ideas:
The allure of owning a limited-edition item from a favorite brand can be a powerful motivator for customers, particularly during Black Friday and Cyber Monday (BFCM).
These products are perceived as rare and unique, making them highly desirable and often instilling a sense of pride and satisfaction in customers.
A notable example is Lush’s previous Black Friday campaign, where they launched a limited-edition orangutan-shaped soap. This product was not only unique but also supported a charitable cause, with proceeds going to the SOS and the Orangutan Information Center.
Lush produced exactly 14,600 soaps, reflecting the number of Sumatran orangutans left in the wild. The campaign was a huge success, with all soaps selling out, demonstrating the power of combining exclusivity with a meaningful message.
If you have a strong customer base and want a cost-effective way to boost your store’s visibility during BFCM, a referral program is a smart choice. Unlike traditional advertising, referral programs are relatively low-cost. You’re essentially using your satisfied customers to spread the word. Not to mention that people trust recommendations from friends and family more than brand advertising.
If you’re interested in launching a referral program to acquire more customers this BFCM, here are some tips and tricks to keep in mind:
Looking to make a big impact this BFCM? Influencer marketing can be a powerful strategy. Despite its higher cost, influencers have trusted voices that can significantly boost your revenue for the upcoming Black Friday.
Some of our pieces of advice to help you run effective influencer campaigns:
The biggest flash sales season of the year is approaching. If you want to break through the limits and round up your bottom line, this is your shot, so plan ahead, analyze your past data (if any), experiment with new promotion ideas, and make every move count.
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![13 Best Shopify Apps To Rock 2024 BFCM [Hot Deals Included]](https://transcy.io/wp-content/uploads/2024/11/BFCM-TC-1-408x225.png)
