We are thrilled to announce an imporant update to our OpenAI translation feature, making it more accessible and cost-effective than ever before!
Previously, to translate using OpenAI, you would have to purchase your own license and input the API key into Transcy. Additionally, this feature was only available to users on the Premium plan or higher.
Now, we have introduced a pay-per-use option for OpenAI translation, which is available for all paid plans. This means you can now translate your content using OpenAI without purchasing a separate license.
The sweet part? With this option, you only have to pay for the content that you translate, which is just $1 per 1000 words translated.
Why Using Pay-per-use OpenAI Translation?
Here are three key benefits of using pay-per-use OpenAI for your translations:
- Superior quality: OpenAI’s advanced language models provide more accurate and natural-sounding translations, ensuring your content resonates with your global audience.
- Cost-effective: At just $1 per 1,000 words, you can achieve high-quality translations without breaking the bank.
- Ease of use: With our new pay-per-use option, you can start translating immediately without the need for a separate license or complex setup.
How to Leverage Pay-per-use OpenAI Translation?
To start using pay-per-use OpenAI translation, follow these simple steps:
- Go to your Account settings.
- Navigate to Localization settings.
- Within the OpenAI translation section, select the Pay-per-use option.
- Optional: Select your desired tone. By default, the tone for Pay-per-use Open AI is Professional, but you can change to other options depending on use cases, such as Casual, Simple, or Creative.
Once you have enabled this option, you can proceed to translate your content in the Manage Translation section. Each time you choose to translate with OpenAI, a confirmation pop-up will appear to confirm the payment.
How Much Does It Cost To Translate With Pay-per-use OpenAI?
Our pricing for this pay-on-demand service is straightforward, you pay $1 for every 1,000 words translated. For example:
- Translating 500 words will cost $1
- Translating 1,000 words will cost $1
- Translating 1,001 words will cost $2
The word count is based on the source text being translated. For example, if you want to translate 1000 words from English to Chinese, you’ll be charged 1000 words = $1.
Frequently Asked Questions
1. Who can use this feature?
All users on paid plans (excluding the Free plan) can access the pay-per-use OpenAI translation option.
2. Do I need to buy a separate OpenAI license?
No, you can now use OpenAI translation directly through Transcy without purchasing a separate license.
3. How is the word count calculated?
The word count is based on the source text being translated. For example, if you want to translate 1000 words from English to Chinese, you’ll be charged 1000 words = $1.
4. Can I still use my own OpenAI key?
Yes, users who prefer to use their own OpenAI license can still do so by inputting their key in the settings.
After being released not so long ago, the Transcy Referral Program has helped thousands of Transcy users earn generous referral income. As a way to thank our “ambassadors” and keep your spirits high, we’re more than thrilled to bring even more benefits to the program’s scheme.
Specifically, we now:
- Increase your commission rate by 1.6 times (up to $300 per user)
- Offer your audience 30% off any plan when they install Transcy via your referral link
Here’s the detail:
Earn x1.6 Commission Rate For Each User You Bring Us
We’ve cranked up the commission rates for our referral program. Now, when you introduce fellow merchants to the Transcy family, you’ll earn even more:
- $6 for each new Basic user (up from $4)
- $15 for each new Growth user (up from $9)
- $30 for each new Premium user (up from $18)
- A whopping $300 for each new Enterprise user (up from $180)
(New) Offer Your Audience 30% Off Any Plan
We’re not just making it rain for you. Your referrals now get a 30% discount off any plan for their first billing cycle. It’s a win-win situation that’ll have everyone doing a happy dance.
All they have to do is install Transcy through your unique referral link within the first 30 minutes, and you’ll get a commission rate depending on the plan your referees choose.
How To Join Transcy Referral Program?
Joining our program is still as easy as 1,2,3.
- On your Transcy admin dashboard, click the App credit tab.
- Grab your unique referral link.
- Start sharing & get paid up to $300 per referral
Frequently Asked Questions
1. What’s new in the Transcy referral program?
More benefits for both parties:
- Referrers: You get x1.6 commission rate for each user you bring us
- Referees: If someone installs Transcy using our referral link, they’ll get 30% off any plan for their first billing cycle
2. What if my referred user signs up but doesn’t use my link?
We use cookies to track referrals. If your referred user signs up within 30 minutes of clicking your referral link, you’ll still receive credit for the referral.
3. Is there a minimum payout threshold for receiving my commissions?
No, you can withdraw your commissions anytime without any minimum payout threshold.
4. How long does it take for a referral to be confirmed and credited to my account?
The commission will be credited to your account 30 days after we successfully charge the person you refer.
Refer. Get Paid. Repeat: It’s That Simple!
With the updated Transcy referral program, you can now acquire more referees more convincingly and earn 1.6x times more commission per paid user you successfully bring us.
Originally, Black Friday & Cyber Monday were just an American thing. However, in recent years, customers in many other countries have also shown an increasing interest in this flash sales season.
Hence, if you want to drive sales from your customers for BFCM, optimizing your multilingual website should be a must.
With Transcy, you can translate your website into over 130 languages in literal clicks. However, the real art doesn’t lie in how many languages you translate. It’s whether or not you:
- Target the right country
- Ensure your translation is up to quality
- Provide your customers with an optimal multilingual experience
That’s why in today’s article, Transcy team will give you some tips on how to optimize a “killing” multilingual web store.
Without further ado, let’s dive right in!
#1. Target countries that show an interest in BFCM
No matter how much effort you put into localizing your website, it’s unlikely to work if the country you target doesn’t have a habit of hunting BFCM discounts. Therefore, we know it might come off as a cliché, but you should focus on the 20% markets that bring 80% of your results.
Hence, besides the countries you are currently targeting, you should only promote your BFCM deals to countries where consumers show an actual interest in BFCM.
First, use Google Analytics or Shopify reports to check the top 5 countries where most of your traffic is coming from.
Then ask yourself, “Among these 5 countries, are there any countries where customers are showing an interest in BFCM shopping?” Well, stop asking yourself, then. According to data by Semrush, here are the top countries that are most likely to be interested in the year end’s shopping spree:
#2. Use geolocation to improve your customer experience
It’s a general rule of thumb that if you want to build a multilingual store that converts, that store must be optimized with user experience in mind. And one of the tactics you can implement to boost your customer’s on-site shopping experience is automatically showing them the right language and currency based on their geolocation.
With Transcy, you can set this up by simply toggling on the geolocation option within your switcher settings. Access Switcher tab > Choose Geolocation and turn on the language and currency auto-switch.
#3. Enable customers to process payments in their currency
Don’t let your customers exchange currency on their own. This will add so many more unnecessary steps to your global customers’ buying journey– they will have to open a Google tab, search for currency exchange rates, open a calculator, and do the maths.
And with consumers nowadays becoming increasingly impatient, we all know what happens with an unnecessarily long & complicated checkout process: they will drop off.
So, don’t alienate your customers with a currency they are not familiar with. Instead, pamper your customers by enabling them to browse your products and check out in their local currency.
Transcy works seamlessly with Shopify Markets, so the setup should be as easy as 1,2,3. Just go to Currency, click on the Market you want to add currency and choose to publish it.
#4. Localize your multimedia content as well
We know it might come off as a cliché, but a picture is worth a thousand words. Therefore, after translating all your taglines, product descriptions, etc., don’t overlook your imagery content, especially if there is text on your images.
For instance, if you are a cosmetic brand running a BFCM campaign for your foundation line and your target audience is Japanese and the US, then you might want to localize your images as below:
- For the Japanese: You might want to feature an Asian model with radiant, dewy skin that appears hydrated and glowing. This reflects the “glass skin” trend popular in many Asian countries
- For the Americans: You might want to show a model with a matte, velvety finish that looks smooth and shine-free to align with the preference for a more matte look in many Western markets.
Go to Translation tab > Hit Localize images button > Click Select images and click on the images you want to replace.
Afterward, you can choose to localize your images for all the languages you publish with Transcy.
#5. Automate your translations
During BFCM, you will be very likely to make tons of changes to your products and important pages and it would be such a waste of time to spend hours after hours manually translating each page.
Therefore, unless you want your website to be partly translated, don’t forget to turn on Transcy’s automation mode so our app can automatically translate all your products and changes to any page.
#6. Ensure the naturalness of your translated content
A well-localized website should be not only grammatically accurate but also culturally appropriate. Therefore, make sure that you adjust your translated copies so they will read naturally, increasing your chances of turning international visitors into sales.
Here are a few ways in which you can “upgrade” your translations with the Transcy app:
- Train our translating algorithm: You can use our Glossary function to “teach” Transcy how to translate certain words and phrases. Here are a few ideas you can easily set up::
- Always translate “sneakers” into “スニーカー” in Japanese
- Never translate brand name like “Irene Vintage”
- Bulk edit your translations: Who has time to edit word by word manually, right? Luckily with Transcy’s “Find and Replace”, you don’t need to. Just find the word you want to be translated into > Replace it with the translated phrase you prefer.
#7. Leverage Transcy integrations
Last but not least, if you are thinking of installing apps to fuel your multilingual store for BFCM, you should take a look at the apps Transcy supports for editable translations first.
👀 Why so? Transcy translates content from all third-party apps. However, with apps that Transcy supports editable translations, you can fine-tune translations to match your brand voice and local nuances. |
Currently, Transcy supports editable translations for the following Shopify apps:
- OneMobile x Transcy: Make your iOS & Android mobile app multilingual and accept local currencies at checkout.
- [Gempages or EComposer] x Transcy: Design with top landing page builders and translate with Transcy. You can also craft language-specific landing pages or do A/B testing for different language versions.
- BOGOS x Transcy: Upsell your customers no matter what language they speak or currency they prefer.
Amped up to break language barriers + your limits?
When localizing your website for BFCM, always choose quality over quantity. Hence, instead of translating your web store into as many languages as possible, you should focus on targeting the right markets and optimizing your store for those local markets instead.
Remember to constantly optimize your multilingual store, so it provides your international shoppers with a seamless shopping experience like never before.
Black Friday Cyber Monday (BFCM), the year’s largest sales holiday, is just around the corner. If you want to sell like hotcakes, you’ll need to provide enticing deals. Yet, a meticulously planned BFCM promotion strategy goes beyond just that.
There are multiple questions you might need to consider, such as:
- What is the best way to reach your customers with the message?
- Which deals have the strongest impact on your potential shoppers?
- How to optimize your sales channels for Black Friday Cyber Monday.
The list goes on and on, just like that.
Don’t worry if you’re unsure about starting to drive more sales for the upcoming BFCM; we have you covered.
We have curated a list of the 14 tried-and-true BFCM promotion ideas that are promised to help you close more deals this year.
1. Run early access promotions
Why wait for the big day when you can start the party early? By offering deals before the official BFCM weekend, you’re giving your customers a chance to shop without the stress of competing with the masses.
Not to mention that instead of cramming all your sales into a few days, running an early access promotion will allow you to stretch out your BFCM season for as long as you like it.
Here are some tips to run early access promotions effectively:
- Email your loyal customers: Give your email subscribers or loyalty program members first dibs on your deals.
- Use social media teasers: Drop hints about your early access deals on your social platforms to build anticipation.
- Offer exclusive perks: Provide early-bird shoppers with additional benefits like free shipping or a gift with purchase to sweeten the deal.
2. Build a mobile app for your Shopify store
Did you know that product viewers on mobile apps convert four times more than on mobile websites? Hence, if you want to expand your business and build a channel that helps drive sales for your BFCM, now is the time to start building your app.
There are tons of mobile app builders on the Shopify App Store that can help you quickly turn your store into a functional mobile app. One such is OneMobile. The app has beautiful pre-made app themes for specific niches and an intuitive drag-and-drop editor, allowing you to build a sale-driven mobile app in clicks.
3. Prepare your email and push notifications calendar
Don’t leave your BFCM communication to fate. A carefully crafted schedule for your emails and push notifications can significantly help you stand out amidst the noise.
Here’s how to perfect your messaging timeline:
- Start early: Begin hinting at your BFCM offers in late October to generate excitement.
- Increase frequency: As BFCM nears, boost your communications, but ensure that it does not overwhelm your audience.
- Mix it up: Switch between emails and push notifications to maintain audience interest without overloading one channel.
- Time it right: Schedule key messages during peak engagement periods, such as evenings or lunch breaks.
- Plan for follow-ups: Remember post-BFCM messages to express gratitude to customers and potentially present a final offer.
4. Offer free shipping
Did you know that high shipping costs are one of the main reasons customers abandon their carts? In addition to discounts and bundles, offering free shipping can be a powerful incentive to boost sales during BFCM.
For instance, Fashion Nova, a well-known online fashion retailer, frequently promotes free shipping during BFCM. They usually provide free shipping on all U.S. orders without a minimum purchase requirement, which strongly encourages customers to choose them over competitors.
However, like any discount, it’s important to ensure that free shipping doesn’t significantly cut into your profits. A strategic approach is to set a minimum purchase threshold that customers must meet to qualify for free shipping.
5. Give more loyalty points exclusively for BFCM
If you have a loyalty program, leverage it for your BFCM promotion. A great strategy is to give your customers bonus points (1.5x or 2x points) for purchases made during your BFCM campaign.
For example, you can use OneLoyalty to easily adjust your loyalty program’s point settings and display an announcement bar to highlight your offer.
6. Use countdown timers for urgency
Based on the psychological principle of scarcity, people tend to value items or opportunities more when they perceive them as limited or rare. Therefore, using a real-time updating timer can motivate your customers to make quicker purchasing decisions, potentially boosting your conversions.
- Be strategic with placements: Position your countdown timer in prominent locations to ensure visibility. For example, place it in the hero section of your website or at the top of your mobile app’s home screen.
- Use clear messaging: Pair your timer with concise and straightforward text that explains the offer and its expiration.
- Ensure mobile responsiveness: Verify that your timers display correctly across all devices, with a particular focus on mobile.
7. Experiment with a spin-to-win promotion
Looking to add excitement to your BFCM offerings? A spin-to-win promotion can be just the strategy to engage customers and increase sales. This interactive method not only grabs attention but also leverages the thrill of chance, making the shopping experience more memorable.
To ensure your spin-to-win promotion is successful, consider these tips:
- Limited spins: Create urgency by allowing a limited number of spins per customer or within a specific timeframe.
- Social sharing: Encourage winners to share their prizes on social media to broaden your reach.
- Email capture: Use the promotion to grow your email list by requiring an email address to participate in the spin.
8. Bundle deals and product discounts
Bundle deals and product discounts are timeless BFCM strategies that consistently deliver results year after year. By offering these types of promotions, you can boost your average order value while providing customers with the satisfaction of getting more value for their money.
Here’s how to effectively utilize bundle deals and product discounts:
- Create themed bundles: Combine related products to form enticing packages. For instance, consider a skincare bundle that includes a cleanser, toner, and moisturizer.
- Offer tiered discounts: Motivate larger purchases by increasing the discount as customers spend more. For example, offer 10% off for spending $50, 15% off for $100, and 20% off for $150.
- Use BOGO promotions: “Buy One, Get One” deals are always a crowd-pleaser. You can offer the second item for free or at a discounted rate.
- Highlight the savings: Clearly indicate how much customers save with the bundle compared to buying items separately.
- Allow customization: Enable customers to create their own bundles from a selection of products for a personalized shopping experience.
Take Glossier, for example; the brand offers a variety of product bundles and even allows shoppers to create their own bundles.
9. Promote new product launches
While BFCM is typically linked with discounts on existing products, it’s also a prime opportunity to create buzz around new product launches. The heightened traffic and consumer attention during this period can significantly boost your new offerings.
To maximize the impact of new product launches during BFCM, consider these strategies:
- Create a pre-launch campaign: Build anticipation by teasing your upcoming products in the weeks leading up to BFCM. Use email marketing, social media posts, and your website to generate interest.
- Email your customers: Notify your customers about new product launches during BFCM. This direct communication can effectively capture their attention.
- Offer early access or special pricing: Provide exclusive early access or special pricing on new products for your loyal customers or email subscribers. This rewards their loyalty and encourages engagement.
- Bundle new products with bestsellers: Introduce your new offerings to a broader audience by bundling them with popular items. For example, a skincare brand might pair its new face serum with its bestselling moisturizer at a special BFCM price.
10. Host giveaways on social media
If you’re seeking cost-effective ways to boost your brand exposure during BFCM, hosting giveaways on your social media channels is a great strategy. By tapping into the excitement of the holiday shopping season, you can generate buzz around your brand and products while expanding your social media following.
First, think about the prize that aligns with your target audience’s interests. This could be one of your popular products, a curated bundle, or even a shopping spree at your store.
Then, determine how participants can enter your giveaway. Common methods include:
- Following your account
- Liking the post
- Tagging friends in the comments
- Sharing the post to their stories
For instance, you can use this Instagram giveaway post template as reference:
“Win our Ultimate BFCM Bundle worth $[amount]! To enter:
1️⃣ Follow @yourbrand
2️⃣ Like this post
3️⃣ Tag 2 friends who love [your product category]
4️⃣ Share to your story and tag us!
Winner announced on Black Friday. Good luck!
#BFCMGiveaway #YourBrandName“
11. Offer product add-ons
During BFCM, shoppers are often looking for gifts for themselves and their loved ones. Product add-ons can significantly enhance the shopping experience by adding value and convenience. Here are some effective ideas:
- Gift wrapping: Offer complimentary or premium gift wrapping services. This convenience is attractive to customers who want their purchases to be ready for gifting, making the shopping experience more seamless and appealing.
- Name carving or personalization: Allow customers to personalize items with names, initials, or special messages. This option is especially appealing for products like jewelry, leather goods, or tech accessories, adding a unique and personal touch.
- Gift cards: Provide a customizable gift card option that can be included with purchases. This allows recipients to choose their preferred items, adding flexibility and thoughtfulness to the gift.
- Bonus samples: Include free samples of other products with each purchase. This encourages customers to explore more of your offerings and adds perceived value to their purchase.
12. Offer limited-edition products
The allure of owning a limited-edition item from a favorite brand can be a powerful motivator for customers, particularly during Black Friday and Cyber Monday (BFCM).
These products are perceived as rare and unique, making them highly desirable and often instilling a sense of pride and satisfaction in customers.
A notable example is Lush’s previous Black Friday campaign, where they launched a limited-edition orangutan-shaped soap. This product was not only unique but also supported a charitable cause, with proceeds going to the SOS and the Orangutan Information Center.
Lush produced exactly 14,600 soaps, reflecting the number of Sumatran orangutans left in the wild. The campaign was a huge success, with all soaps selling out, demonstrating the power of combining exclusivity with a meaningful message.
13. Run referral discounts
If you have a strong customer base and want a cost-effective way to boost your store’s visibility during BFCM, a referral program is a smart choice. Unlike traditional advertising, referral programs are relatively low-cost. You’re essentially using your satisfied customers to spread the word. Not to mention that people trust recommendations from friends and family more than brand advertising.
If you’re interested in launching a referral program to acquire more customers this BFCM, here are some tips and tricks to keep in mind:
- Make sure your offers are attractive enough: Reward both your referrers and referees with the rewards they actually like to receive. Use your past data for this. Do your customers love discount codes, gifts, or free shipping?
- Set clear policies against referral exploitation: It’s best practice to reward referrers when the referees actually make a purchase to ensure that the program is beneficial for your business
- Use cookies for tracking: Implement cookies to track referrals. This helps capture customers who visit the referral link but don’t immediately make a purchase, allowing you to credit the referrer if the purchase happens later.
- Promote your program on multiple channels: Use various channels like email, social media, and your website to inform your customers about the referral program.
14. Partner with influencers
Looking to make a big impact this BFCM? Influencer marketing can be a powerful strategy. Despite its higher cost, influencers have trusted voices that can significantly boost your revenue for the upcoming Black Friday.
Some of our pieces of advice to help you run effective influencer campaigns:
- Define what you want to achieve– is it brand awareness, increased sales, or more followers on your social media?
- Experiment with micro-influencers who have highly engaged audiences. They often have more personal connections with their followers and can be more cost-effective.
- Don’t interfere too much with the influencer’s content creation process. Instead, trust the influencers you work with just like you trust the process.
- Consider assigning personalized discount codes to each influencer. This not only tracks performance but also makes their followers feel special.
Amped up to finish the year strong?
The biggest flash sales season of the year is approaching. If you want to break through the limits and round up your bottom line, this is your shot, so plan ahead, analyze your past data (if any), experiment with new promotion ideas, and make every move count.