Review Transtore: An in-depth analysis of Shopify localization

With over 750 positive reviews, Transtore is quickly becoming a go-to option for merchants looking to localize their Shopify stores. It offers free, AI-powered translation and currency conversion – all designed to help you reach global customers without breaking the bank.

But is it the right solution to support your international growth?

Don’t worry! After reading this review, you’ll know the answer. In this blog, we’ll examine the app from every angle, including pricing, integration, translation quality, SEO, and more, to help you decide whether Transtore fits your needs or if another app might serve you better.

Transtore at a glance

Transtore is a Shopify app built to support store localization. It combines AI-powered translation for over 100 languages with real-time currency conversion based on a shopper’s location. Moreover, this app integrates smoothly with Shopify, automatically translating key store elements such as product pages, blogs, checkout content, and notification emails.

It also includes multilingual SEO features and allows merchants to customize both language and currency switchers. Thanks to a free plan and a straightforward upgrade path, Transtore becomes a practical choice for businesses aiming to reach international audiences without complex setup or high upfront investment.

Users consistently praise its ease of use and fast translations, making it a strong contender for small to medium-sized stores. However, some limitations may affect larger operations or those with very specific needs, which we’ll review right below.

Review Transtore: Core features & capabilities

We’ve evaluated Transtore across 10 key criteria, leveraging user feedback and official features to provide transparent ratings and detailed insights, guiding your decision-making process.

1. Platform and integration support

Transtore is purpose-built for Shopify and integrates smoothly with native store features like product pages, blogs, checkout, and metafields. It also supports widely used third-party apps such as Judge.me, PageFly, and Shopify Flow, enabling most merchants to activate full-site localization without custom code.

What we particularly like about Transtore is that it’s compatible with Shopify Markets and standard themes, which makes it easy to manage multilingual content across regions. However, if your store relies on highlycustomized themes or dynamic widgets, you may need to tweak some elements or handle certain translations manually.

That said, there are a few technical limitations to keep in mind. Due to Shopify’s restrictions, Transtore can’t automatically translate content on the Checkout page, though manual adjustments are possible if your theme supports multi-language checkout.

Additionally, content from apps that use iframes, such as Loox or Kudobuzz, cannot be accessed for translation. But on the positive side, apps like Judge.me, which don’t rely on iframes, can integrate smoothly with Transtore and allow customer reviews to be translated effectively.

2. Pricing

Transtore offers a simple pricing structure with just two plans: a free forever plan and a single paid upgrade.

The Free plan is a solid entry point for small businesses, giving you unlimited translated words and pageviews, AI translation for 1 target language, currency conversion, and basic geolocation-based switchers. However, it comes with a few notable limitations — for example, no access to advanced AI engines like DeepL, and no glossary or translation memory tools.

To unlock more, you’ll need the Premium plan at $14.99/month. This adds support for up to 20 target languages, higher-tier AI engines (OpenAI, DeepL), 163 currencies, market insights, and priority support.

While this upgrade offers strong value for growing merchants, the 20-language cap may feel limiting for large or fast-scaling enterprises aiming for broader multilingual reach.

3. Number of language support

Transtore supports over 100 languages, including regional variations and RTL languages such as Arabic and Hebrew. That’s more than enough for most stores.

However, compared to other apps like Transcy (148+ languages) or LangShop (240 languages), the offering is slightly narrower – which can be off-putting for stores targeting diverse regions. Also, only one language is available on the free tier.

4. Translation quality

In terms of accuracy and tone, Transtore’s translation engine delivers high-quality results and is solid across most store content. It uses multiple AI engines (OpenAI, DeepL, Google Translate, Baidu, Gemini) to translate products, blogs, and dynamic sections.

The system is designed to strike a balance between speed and fluency, with output that is generally suitable for customer-facing content. This includes key elements like product descriptions, blog posts, navigation menus, dynamic sections, and even customer reviews, all crucial for shaping your customers’ experience and building trust.

However, Transtore can fall short for highly technical terminology or nuanced brand language. In these cases, you can use built-in editing tools and glossary features to fine-tune translations and ensure a consistent tone and voice across all languages.

5. Translation automation

The automation engine built into Transtore includes automatic detection and translation of new content such as products, collections, and blog posts. Once automation is enabled, you don’t need to trigger translations manually, which saves time and ensures consistency as the store evolves.

The app also supports batch translation for large-scale changes, though some edge cases, like custom hardcoded elements, still require manual intervention. Overall, the automation is reliable and sufficient for most small to medium-sized Shopify stores.

6. Translation customization

Merchants can fine-tune translations in Transtore using its toolkit, which includes glossaries for predefined terms, a translation editor, and language-specific settings for switcher behavior. This ensures that brand-specific words and messaging stay consistent across all translated versions.

However, the app does not support direct CSV import/export or offer a live visual editor. This limits its usability for larger teams or enterprise merchants looking to coordinate translations across multiple stakeholders or back up content offline.

7. Image translation

Transtore allows you to localize images for different markets by assigning unique images and alt text to each language version of your store. This capability helps maintain contextual relevance and supports multilingual SEO, proving especially useful for banners or product images with cultural cues or regional promotions.

What’s missing is native support for in-image text translation. If your visuals include embedded text (like headers or slogans), you’ll need to recreate those manually in external design tools and upload them individually for each language.

8. SEO translation

For multilingual visibility, Transtore’s SEO support handles key SEO elements well: meta titles, meta descriptions, URLs, and hreflang tags are automatically translated and optimized for multilingual indexing. This improves your store’s visibility across different language-based search queries and enhances international discoverability.

While the core setup is effective, you may still need to review certain fields manually to ensure optimal SEO phrasing, especially for highly competitive markets or non-English search engines.

9. Ease of use

Usability is a major advantage—Transtore is designed with usability in mind. Its Shopify-native dashboard offers an intuitive experience with clearly labeled menus, onboarding checklists, and inline tooltips. Setting up languages, defining switcher behavior, and managing translations require no coding knowledge.

There’s a slight learning curve for more advanced features like glossaries and automation triggers, but once configured, the system runs smoothly with minimal maintenance.

10. Support

Support response is one of Transtore’s strengths, offering responsive customer assistance through live chat and email, backed by a detailed knowledge base and setup guides. Most inquiries are resolved quickly, and the support team is knowledgeable about common issues like theme conflicts and app compatibility.

For more technical problems, response times may vary slightly, but the overall support experience is dependable and accessible for most users.

Pros and cons of Transtore

Every solution has its unique advantages and specific considerations, and Transtore is no exception. Let’s explore its key features and potential limitations to help you assess its suitability for your business.

Pros of Transtore

• Cost-effective for early-stage merchants: Transtore’s free plan offers unlimited translations for one language and built-in currency conversion, making it ideal for stores testing international markets. Its $14.99/month premium plan adds scalability with more languages and AI-powered tools.
• Beginner-friendly experience: Setup is fast and intuitive thanks to a Shopify-native UI, helpful tooltips, and clear instructions—perfect for store owners without a technical background.
• SEO-ready localization: SEO features include translated meta tags, hreflang tags, and URLs to help improve visibility in search results across different regions.
• Reliable automation: Automatic translation for new products, collections, and blog posts streamlines content management for growing catalogs.
• Helpful support and resources: A responsive support team and clear help center make onboarding and troubleshooting easier, especially for first-time localization users.

Cons of Transtore

• No in-image text translation: Transtore cannot translate text embedded in images, such as banners or graphics with slogans. Merchants must manually design and upload localized images using external tools, which adds to workload for visual-heavy brands.
• Lack of import/export functionality: Currently, there’s no support for CSV import/export, making bulk translation management more difficult for large teams. This limits efficiency for stores with large catalogs or those wanting to maintain translation backups.
• Manual handling for custom code: While most native content is auto-translated, custom-coded sections (e.g. hardcoded theme elements) often require manual input. Stores with heavily customized designs may find this inconvenient.
• Limited visual editing tools: Unlike some competitors, Transtore lacks a visual editor or live preview feature. Merchants can’t make edits directly on the storefront view, which can slow down the process of reviewing and refining translations.

Is Transtore Right For Your Store?

Transtore ideal for:

• New and growing Shopify stores: Great for small to mid-sized merchants testing international markets thanks to a free plan and easy setup.
• Quick-launch needs: Ideal for those wanting fast localization with minimal configuration.
• Geo-personalized shopping: Best for stores wanting automatic language and currency switching.
• Non-technical teams: No coding required—anyone can manage translations with built-in guidance.

Transtore is not ideal for:

• Large or complex operations: Lacks workflow tools and pro-level customization for enterprise use.
• Design-heavy brands: No support for in-image text translation means extra manual effort.
• Bulk translation needs: No CSV import/export or batch editing limits scalability.
• Legacy users expecting free access: Some long-time users were frustrated by pricing changes.

Is there any better app than Transtore?

As you’ve seen throughout this review, while Transtore covers the basics well, it does come with a few notable limitations such as the lack of in-image text translation, no CSV import/export, and limited visual editing tools. These gaps can slow down localization for stores with complex content or larger teams.

If you’re looking for more advanced capabilities, Transcy is a powerful alternative. It supports 148+ languages, offers visual and in-image text translation, and has no word count limits on any plan. Transcy also includes a visual editor, integrates deeply with Shopify and third-party apps, and is backed by strong customer support.

👉 Get the full comparison in our 10 Best Translation Apps article.

Conclusion

If you review Transtore as a localization solution for Shopify, it’s clear why it’s a great starting point for growing merchants expanding into new markets. Its AI-driven features, geolocation logic, and competitive pricing make it one of the best beginner-friendly localization apps on the platform.

Nevertheless, Transtore does come with limitations, such as the lack of in-image text translation, no bulk editing tools, and limited customization for advanced workflows. These gaps often lead growing merchants to seek more robust solutions. That’s why many ultimately choose Transcy instead, which offers deeper automation, visual editing, image translation, and broader language support tailored for long-term international growth.

FAQs

How many languages can Transtore support?

Transtore supports over 100 languages, including RTL options like Arabic and Hebrew. The free plan includes one language, while the premium plan allows up to 20 – suitable for most merchants targeting global markets.

Does Transtore work with mobile apps?

Transtore doesn’t have a standalone mobile app, but it fully supports mobile browsing. Your customers can access localized language and currency on smartphones or tablets through your Shopify store. While there’s no separate app for merchants or users, Transtore’s language and currency switchers are mobile-friendly and optimized for performance.

Are Transtore’s translations accurate and editable?

Translations are generally accurate for common store content. For added control, you can manually refine results using built-in editing tools and glossaries. Complex or branded terms may require adjustments.