With tons of translation apps available on the Shopify App Store, we bet brands like you don’t lack choice. Hence, the story is more about which one to choose among them all.
Some apps don’t support all content types. Also, it’s hard to know which app will actually help you grow internationally without tanking your SEO or breaking your theme layout.
Don’t worry! In this post, we’ll review the 10 best Shopify translation apps in all possible aspects, from language support, translation quality, features, and more.
| No. | App | Best for | Pricing | Rating | Languages supported | Translation quality |
| 1 | Transcy | All-in-one AI translation + currency conversion | $0–$59.90 | 4.8/5.0 | 148 | 4.9/5.0 (Excellent) |
| 2 | Shopify Translate & Adapt | Free built-in app for manual + 2 auto languages | $0 | 4.6/5.0 | 20 (2 auto) | 4.0/5.0 (Adequate) |
| 3 | Weglot | SEO-focused automatic translation for all store sizes | $0–$79 | 4.6/5.0 | 110 | 4.8/5.0 (Excellent) |
| 4 | Langify | Manual-first setup with precision and SEO control | $17.50 | 4.6/5.0 | Unlimited (manual) | 4.5/5.0 (Very Good) |
| 5 | LangShop | AI + DeepL-powered translations for global catalogs | $0–$68 | 4.7/5.0 | 247 | 4.6/5.0 (Very Good) |
| 6 | T Lab | Glossary tools + multiple AI engines with control | $0–$29.99 | 4.9/5.0 | 130 | 4.7/5.0 (Excellent) |
| 7 | Hextom | Translate + currency, strong AI engine blend | $0–$49.99 | 4.9/5.0 | 133 | 4.6/5.0 (Very Good) |
| 8 | GTranslate | Quick setup with Google Translate backend | $0–$29.99 | 4.6/5.0 | 100 | 4.2/5.0 (Good) |
| 9 | Langwill (ETranslate) | Budget-friendly GPT/DeepL-powered translations | $0–$49.99 | 4.6/5.0 | 138 | 4.4/5.0 (Very Good) |
| 10 | Transtore | Free AI + currency app for small to midsize stores | $0–$14.99 | 4.9/5.0 | 100 | 4.3/5.0 (Good) |
Why should you translate your Shopify store?
Here are the top reasons why translating your Shopify store is a must if you truly want to expand to and drive sales in those new markets:
- Increase conversion rate: Did you know that localized sites convert much better, since 76% of consumers said they’re more likely to buy when information is in their own language? Even more striking, 40% won’t buy at all if the site isn’t in a language they understand.
- Enhance customer trust: 65% of shoppers say they prefer content in their native language, even if it’s not perfect. It’s not just about understanding — it’s about feeling that your brand respects and includes them.
- Reduce cart abandonment: Local language and currency at checkout can reduce cart abandonment by up to 13%, especially in international markets where confusion leads to quick exits.
- Boost organic traffic (SEO): Translating your store can unlock up to 47% more organic impressions, as search engines index multilingual pages with localized keywords and hreflang tags.
- Reach untapped markets: Only 5% of websites offer multilingual content, which means translating your store gives you a first-mover edge in emerging regions.
- Create a personalized experience: Auto-detecting a visitor’s language and currency based on location increases average order value by up to 20%, because shoppers feel instantly “at home.
10 best Shopify translation apps to drive sales worldwide
At Transcy, we understand that every business has unique demands and budgets. So, to help you make a more educated decision, our Product Research team has tested and hand-picked the 10 top solutions for varied use cases:
1. Transcy: The overall best translation app
Transcy is an AI-powered Shopify translation app that offers both automatic and manual translations for your entire store. It can instantly convert your storefront into 100+ languages and even handle currency conversion for international customers.
Transcy’s intuitive dashboard lets you manage all your multilingual content in one place, with options to refine translations manually for accuracy. It’s a robust all-in-one solution ideal for stores seeking a fully automated yet customizable translation tool.
Highlight features of Transcy
- Flexible translation models: With Transcy, you can choose from various translation models like DeepL, Baidu, OpenAI, Gemini, etc., depending on your need and use case
- Smart translation edit: After translating with one of the translation models above, you can also edit your translations for separate products/pages or make a bulk edit to them all.
- Image translation with AI: The app detects and translates text inside your promotional banners, product images, etc. without hurting your design
- Multi-currency conversion: Convert prices into 168+ local currencies with real-time exchange rates, including support at checkout, so international customers can shop in their native currency
- Geo-detection & auto-switch: Transcy auto-detects a visitor’s location and displays the appropriate language and currency automatically
- SEO-friendly localization: Translates SEO metadata like meta tags and titles for each language and injects optimized hreflang tags
- Central dashboard & switcher: Manage all translations from one dashboard and deploy a customizable language/currency switcher on your site
Language support
Transcy supports 148 languages and real-time auto-detected locales. It covers all major languages (including RTL (right-to-left) languages via geolocation).
Translation quality
Transcy uses multiple AI engines (OpenAI’s GPT models, Grok/Gemini, DeepL, Baidu, Google, etc.). This flexibility means you can choose the most suitable engine for each target market and translation need, ensuring consistently high-quality translations tailored to your audience.
For instance, the app users can choose DeepL to translate into European languages or Baidu for Asian language translations.
Rating of Transcy
With a 4.8/5.0 rating from 2,647 reviews, Transcy is often praised for its rich feature set and translation accuracy. Specifically, many users expressed that they like how the app integrates with translation models like OpenAI and DeepL, allowing them to have high-quality translations.
Pricing of Transcy
Transcy has a free plan and four paid plans from $11.90–$59.90/month with a 7-day free trial
| Plan | Price (USD) | Key features |
| Free | $0/month |
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| Basic | $11.90/month (7-day trial) |
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| Growth | $29.90/month (7-day trial) |
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| Premium | $59.90/month (7-day trial) |
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| Enterprise | $599/month (7-day trial) | Everything in Premium + unlimited quotas for:
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Transcy offers unlimited words translated for all plans. Nevertheless, its free plan is limited to only 1 language. As you upgrade to paid tiers, you can unlock more languages and advanced translation features.
Overall, Transcy’s mid-tier plans are reasonably priced for what they offer, though very large catalogs may require the Premium plan’s higher cost.
Pros and cons of Transcy
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2. Shopify Translate & Adapt: Best free translation tool
Shopify’s own Translate & Adapt app is a 100% free solution to add multiple languages to your store. It’s built by Shopify and integrates directly into your admin, allowing you to auto-translate content into two languages for free and add unlimited manual translations.
With an easy side-by-side editor, you can review or adjust translations and even localize messaging for different markets (for example, tweaking English content for UK vs US audiences). It’s an excellent starter option for basic multilingual needs without extra cost.
Highlight features of Shopify Translate & Adapt
- Auto-translate 2 languages: Leverages Google Translate to automatically translate your store into up to two additional languages at no cost
- Unlimited manual translations: Add and edit as many translations as you want through a side-by-side editor in your Shopify admin.
- Content adaptation per market: Beyond direct translation, you can adapt content for different markets even if they share a language. For example, adjust phrasing or images for UK vs US audiences to reflect local spelling, holidays, or regulations.
- Seamless shopify integration: Translate & Adapt is built into Shopify’s workflow – this means you can access it from your Shopify admin or theme editor without any coding
- SEO and media support: The app supports translating URLs, meta titles, and descriptions for better SEO in each language.
Language support
Shopify Translate and Adapt only support 20 languages. And what’s also noteworthy is that you can only automatically translate 2 languages.
Translation quality
It uses Google Cloud Translate for the two free auto-languages. Reviewers say Google’s output is generally solid, and the side-by-side tool helps refine anything off.
However, there are notable drawbacks: some users report that the app sometimes leaves pages half-translated or misses fields (especially metafields, menus, etc.), requiring manual audits
Rating of Shopify Translate and Adapt
With a 4.6/5.0 rating from 883 reviews, Shopify Translate & Adapt’s ease of use is well-suited for small stores or those adding just 1–2 languages.
However, it struggles with more advanced translation needs. Users have flagged issues like incomplete translations, poor UI design, and a lack of transparency. These limitations make it hard to manage multilingual storefronts at scale.
Pricing of Shopify Translate and Adapt
Shopify Translate and Adapt is 100% free for translating two languages with no extra charges. However, while it is free in price, the limitations make it costly in terms of time and operational effort, especially for growing or international stores. The “cost” many users refer to isn’t monetary; it’s in time, effort, and lost efficiency.
Here’s what that means:
- No automation for dynamic content or metafields → manual work
- No glossary or translation memory → inconsistent translations
- Clunky UI → hard to manage at scale.
Pros and cons of Shopify Translate & Adapt:
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3. Weglot – Best for enterprise-grade multilingual solution
Weglot is a popular premium translation app known for its instant setup and high-quality translations, making it ideal for larger businesses and enterprises. In literally minutes, Weglot can detect and translate all your store content into a new language. It provides a cloud dashboard where you can manage translations, collaborate with team members or professional translators, and fine-tune everything to perfection.
Weglot stands out for its advanced multilingual SEO features and robust infrastructure, which can handle large catalogs and traffic with ease.
Highlight features of Weglot
- Easy setup: Weglot can translate all your content (products, pages, blog, checkout, etc.) and creates initial machine translations, so you get a fully multilingual store almost instantly.
- Centralized translation management: Use Weglot’s online dashboard to edit translations, invite team members or translators, and organize all your multilingual content in one place
- Multilingual SEO optimized: Weglot automatically creates SEO-friendly subdomains or subdirectories for each language (e.g., fr.yourstore.com or yourstore.com/fr) and translates meta tags and URLs. It also adds hreflang tags for you. This ensures your translated pages can be indexed and rank in Google for their target languages.
- Supports 100+ languages & dynamic content: Weglot can handle translations into 100+ languages. It also translates dynamic content like Shopify checkout, email notifications, and third-party app text
- Flexible editing & professional options: All automatic translations can be manually edited for accuracy. You can also order professional human translations for any entries right from the Weglot interface.
Language support
Weglot supports 110 languages, from common ones like Spanish and French to complex, RTL (right-to-left) languages like Arabic and Hebrew.
Depending on your plan, you can translate from 1 to 20+ languages, making it ideal for growing global businesses without needing to switch tools later.
Translation quality
Weglot offers high-quality translations from the start using trusted engines like DeepL, Google, and Microsoft. Your content is instantly translated with accuracy, suitable for product pages, blogs, and general use.
Rating of Weglot
Weglot (4.9 rating from 823 reviews) is a popular turnkey localization solution. It auto-detects site content and instantly translates it via neural engines. Merchants praise its ease of setup, responsive support, and SEO benefits.
Nevertheless, many merchants complained about the app’s pricing, saying that Weglot’s cost can easily get out of hand for stores with lots of products and words that need to be translated.
Pricing of Weglot
Weglot offers a free plan, six paid plans from $9.99–$699/month with a 14-day free trial, and one price-on-request plan
| Plan | Price (USD) | Key features |
| Free
($0/month) |
$0/month |
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| Bilingual Startup | $9.99/month (14-day trial) |
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| Startup | $19.99/month (14-day trial) |
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| Business | $29.99/month (14-day trial) |
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| Pro | $79/month (14-day trial) |
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| Advanced | $299/month (14-day trial) |
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| Extended | $699/month (14-day trial) |
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| Enterprise | Price on request (14-day trial) |
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Weglot’s pricing is reasonable for small websites, starting at $9.99/month, but it scales quickly as you add more languages or word volume. While all paid plans offer a 14-day free trial, key features like translation memory, tone of voice, and custom domains are only available in higher-tier plans, which can become costly for larger businesses.
Plus, another worth-noting thing about Weglot’s pricing is that they will automatically upgrade you to the next tier once you hit your current plan limit without warning.
Pros and cons of Weglot
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👉 See our full Weglot review for more details on its features, pricing, and real user feedback.
4. Langify – Best for beginner-friendly localization
Langify is a long-standing Shopify translation app known for its simplicity and reliability. It focuses on manual translations: you decide the wording for each language, ensuring quality and consistency. Langify automatically creates the necessary language duplicates of your content and handles the technical SEO aspects in the background.
With no coding required, an intuitive interface, and one affordable plan, Langify is great for beginners or small businesses who want full control over their translations without much complexity.
Highlight features of Langify
- Translate every store element: Langify lets you manually translate all your store content – products, collections, pages, themes, cart and checkout text, etc. – into any number of languages.
- No-code setup with searchable interface: Install Langify and add languages without writing any code. The app provides a searchable translation interface where you can easily find specific text strings and input your translations.
- SEO optimization built in: Langify automatically generates language-specific URLs for all your pages (either subfolder or domain options) and adds proper hreflang/canonical tags.
- Import/export & collaboration: To speed things up, you can export all translatable text as a CSV or PO file, translate offline or with a translation service, and then import back into Langify.
- Automatic theme integration: Langify works with Shopify’s native multi-language system, so it integrates with themes and Shopify Markets smoothly.
Language support
Langify supports unlimited languages, but all translations must be added manually. This gives merchants full control over content but requires significantly more time and effort compared to apps with automatic translation. It’s best suited for those who need precision and don’t mind a hands-on approach.
Translation quality
Langify gives you full control with manual translations, but without built-in auto-translate, it can be time-consuming for larger stores or anyone needing a faster setup. It doesn’t offer built-in automatic translation, which many users expect.
Rating of Langify
With a 4.6/5.0 rating from 747 reviews, Langify is praised for giving users full control over their translations and providing reliable customer support.
However, the lack of automatic translation can be a major drawback. Many users find the manual process time-consuming and confusing, often encountering hidden issues that make the workflow harder to manage and scale.
It naturally demands more user effort, which also means their support team needs to be more hands-on than other apps with automation.
That could explain why many users praise their customer service, even while struggling with the heavy manual workload. It’s a trade-off: more control, but more work and more support needed.
Pricing of Langify
Langify has a free plan and three paid plans from $17.50–$59.95/month with a 7-day free trial
| Plan | Price (USD) | Key features |
| Free | $0.00/month |
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| Basic | $17.50/month | All in Free, plus:
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| Growth | $29.96/month | All in Basic, plus:
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| Premium | $59.95/month | All in Growth, plus:
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Langify offers a free plan with unlimited manual translations and essential features, plus three paid plans ranging from $17.50 to $59.95/month. Each paid tier adds more machine translation words (from 10,000 to 200,000) and advanced tools like bulk translation and currency switchers, all with a 7-day free trial.
Pros and cons of Langify
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👉Learn more in our Langify review, where we dig into its features, value, and merchant reviews.
5. LangShop – Best for extensive language support
LangShop (by Aheadworks) is a powerhouse translation app offering one of the widest language selections and a suite of AI translation features. It supports an impressive 240+ languages and 80+ currencies, giving you maximum global reach.
LangShop combines machine translation (using providers like DeepL, Google, and ChatGPT) with the ability to order human translations or edit content yourself. It covers everything from products to checkout to images. For merchants looking to target many locales or who need advanced control with Shopify Markets, LangShop is an excellent choice.
Highlight features of LangShop
- Translate into 200+ languages: LangShop offers perhaps the broadest language support among Shopify apps (up to 247 languages).
- Multiple translation methods: Choose the translation approach that suits you – use AI automatic translation (via Google, DeepL, or GPT-4) for speed, translate manually for important pages, or even order professional translations through the app.
- Complete store & checkout localization: LangShop covers every nook of your store. It translates product descriptions, theme text, checkout pages, email notifications, URL handles, SEO meta tags, image alt text, and even content from other apps.
- Integrated currency converter: Beyond language, LangShop also includes a built-in multi-currency converter with support for around 100 currencies. It automatically shows prices in the shopper’s local currency (with Shopify Payments compatibility for local checkout), which can significantly improve international conversion rates.
- Shopify Markets compatibility: LangShop is designed to work hand-in-hand with Shopify Markets. It supports market-specific domains/subfolders and regional content differences.
Language support
LangShop supports up to 247 languages, including both popular and regional options, as well as right-to-left (RTL) languages like Arabic and Hebrew, making it one of the most comprehensive solutions for global Shopify stores.
Translation quality
LangShop provides decent translation quality for product content, making it a good fit for basic multilingual setups. However, it seems to struggle with dynamic or frequently updated theme designs, especially when it comes to editing translated versions of the theme.
Its translation integration with theme customization is limited, which may be a drawback for merchants who regularly update or redesign their storefronts.
Rating of Langshop
Langshop has a rating of 4.7/5.0 from 427 reviews. It earns strong ratings for its seamless DeepL integration, which noticeably improves translation quality, and for its responsive, supportive customer service.
Nevertheless, some users have criticized the app’s recent pricing changes, describing the new plans as overpriced and offering less value, especially for those scaling to more languages.
Pricing of Langshop
LangShop has a free plan available and three paid plans from $10–$75/month with a 7-day free trial
| Plan | Price (USD) | Key features |
| Free | $0.00/month |
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| Basic | $10.00/month |
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| Standard | $40.00/month |
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| Advanced | $75.00/month |
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LangShop offers a free plan with limited language support and essential features, while paid plans range from $10 to $75/month. Higher tiers unlock advanced tools like AI-powered translation (DeepL, OpenAI), third-party app support, auto-sync, and Shopify Flow integration, making it scalable for growing multilingual stores.
Pros and cons of LangShop
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👉 See our detailed Langshop review for a closer look at its strengths, drawbacks, and pricing.
6. T Lab – Best for various translation methods
T Lab (short for Translation Lab) by Sherpas Design is a comprehensive localization app that provides a full suite of translation tools in one package. It allows manual translations, bulk CSV imports, and AI-powered auto-translations, giving merchants flexibility in how they translate content.
T Lab stands out for its support of third-party app content, image translations, and a built-in glossary for consistency. With a generous free tier and affordable paid plans, T Lab is perfect for merchants of any size who want an all-in-one solution to manage a multilingual store efficiently.
Highlight features of T Lab
- Manual, bulk, and AI translations: T Lab offers multiple translation options. You can translate text manually within the app or use the Autopilot AI mode to translate new or updated content in over 130 languages automatically
- Translate third-party apps & images: Beyond standard Shopify content, T Lab can translate text from 200+ external apps (reviews, tabs, etc.) and even allows image translation.
- Multi-currency support with switcher: The app supports Shopify multi-currency and lets you add a combined language & currency switcher to your site.
- Glossary & exclusions: You can set specific words or phrases (like brand names, technical terms) to stay the same or translate in a certain way. Additionally, you can exclude certain content from auto-translation.
- Shopify-integrated and theme-friendly: T Lab operates directly within the Shopify admin and works with Shopify Markets, making it a native-feeling solution.
Language support
T Lab supports over 130 languages, but the number of active languages you can display depends on your plan, with paid tiers allowing between 5 to 20 locales. This gives flexibility to scale, but limits full access unless you’re on a higher plan.
Translation quality
T Lab’s AI-powered translations are widely praised for being smooth and accurate, needing minimal edits, even in languages like Dutch or German. While most users find it professional and easy to use, some report minor issues like missing strings or untranslated content, depending on store setup.
Rating of T Lab
T Lab (4.9/5.0 rating from 879 reviews) earns high praise for its accurate AI-powered translations, intuitive interface, and responsive customer support, making it a favorite for merchants seeking fast, professional multilingual setup on Shopify.
Besides, some users find T Lab frustrating due to its lack of a global search, making translation tasks manual and time-consuming. They also note the app is not user-friendly, especially when managing content across different sections like products and themes.
Pricing of T Lab
T Lab has a free plan, three paid plans from $9.99 to $49.99/month with a 7-day free trial.
| Plan | Price (USD) | Key features |
| Free | $0.00/month | Add 20 languages;
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| Pro | $9.99/month | All in Free, plus:
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| Business | $24.99/month | All in Pro, plus:
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| Premium | $49.99/month | All in Business, plus:
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T Lab offers a free plan and three paid plans ranging from $9.99 to $49.99/month, all with a 7-day free trial. Higher tiers unlock more AI-translated languages, advanced features like auto AI translation (AI autopilot), multiple currencies, and access to premium engines like DeepL and ChatGPT.
Pros and cons of T Lab
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👉 Check out our T Lab review for an in-depth look at its pros, cons, and costs.
7. Hextom: Translate & currency – Best for translation + currency combo
Hextom’s Translate My Store app (officially Hextom: AI Translate & Currency) is a powerful tool that tackles language translation and currency conversion in one. It’s known for a generous free plan and an excellent price-to-value ratio for paid plans.
Hextom supports 130+ languages using AI translation (including the latest engines like ChatGPT and Google) and can convert prices into 180+ currencies. It’s packed with features like a visual translation editor, auto-detection of customer locale, and integration with many themes and apps. For merchants looking for a one-stop solution to go global, Hextom is a top contender.
Highlight features of Hextom
- Dual language & currency localization: Hextom lets you translate your store into 130+ languages and add a currency converter for 180+ currencies in real-time. It’s one of the few apps that handle both aspects together, including automatic locale detection to show visitors the correct language and currency.
- Multiple translation options: Choose between AI-powered automatic translations (supported by engines like ChatGPT-4, Google, and Baidu) or manual translations. You can also import/export translation files. There are no word limits on paid plans, so you can translate your entire site content without worrying about quotas.
- Visual editor for third-party content: Hextom can translate text from 200+ third-party apps and theme sections using its visual editor. Simply click on text in a live preview of your site to translate things like review widgets, pop-ups, or any app content that appears, ensuring nothing is left untranslated.
- Image and SEO translation: The app supports translating images and alt text so you can show localized images to different language audiences (useful for graphics with text). It also handles SEO for you: translating meta titles/descriptions and even URLs for each language to help your international SEO efforts.
- Geolocation & switcher: With built-in geolocation, Hextom can automatically switch language and currency based on the visitor’s country, or you can add a customizable switcher for manual selection. It works across 230+ Shopify themes, ensuring the switcher blends into your store design and functions flawlessly on any device.
Language support
Hextom’s Translate & Currency app provides free automatic translation for 133 languages and supports over 180 currencies. For up to 20 languages, it also offers advanced editable translations via Shopify’s native system, with the option to add more using basic translation features.
Translation quality
Hextom’s translation quality is rated positively, particularly for its geolocation and browser-based language detection, which helps deliver relevant translations automatically. It is also highlighted as expert-level customer support, reinforcing that the app offers a reliable and user-friendly experience for both translation and currency features.
Rating of Hextom
With a 4.9/5.0 rating from 1,254 reviews, Hextom is often praised for its ease of use, smart geolocation-based translations, and responsive customer support. Merchants highlight its efficiency, reliability, and helpful features for managing multilingual and multi-currency stores.
Despite its high ratings, some users report serious issues with Hextom’s Translate & Currency app including frequent bugs, unreliable AI translations, and persistent problems with currency display. It makes some users confused with inconsistent performance and unresolved technical issues, even on paid plans and after extended support interactions.
Pricing of Hextom
Hextom offers a free plan and three paid plans from $9.99–$49.99 with a 7-day free trial
| Plan | Price (USD) | Key features |
| Free | $0.00/month |
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| Basic | $9.99/month |
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| Professional | $19.99/month |
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| Business | $49.99/month |
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Hextom offers a free plan and three paid plans from $9.99 to $49.99/month, with features scaling by language limits and automation tools. Higher tiers unlock translation for up to 133 languages, image translation, glossary support, and advanced filtering — ideal for growing multilingual stores.
Pros and cons of Hextom
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8. GTranslate – Best for automatic Google translations
GTranslate (G | translate Shop Translator) is a popular app that leverages Google’s translation engine to localize your Shopify store content. It’s known for a quick and easy setup – you can have your site offering dozens of languages in just a few clicks. GTranslate provides unlimited machine translations (even on free plan) and a range of paid options, adding SEO features and custom domains for languages.
The app includes a handy in-context editing tool so you can refine translations directly on your webpage. If you want a fast, mostly automated solution with the familiarity of Google Translate, this app is an excellent choice.
Highlight features of GTranslate
- Google Automatic Translation: GTranslate uses Google’s Neural Translate to instantly translate your store into 100+ languages. The free plan allows unlimited automatic translations and page views, giving small stores full multilingual functionality at no cost (with “Powered by GTranslate” badge). Paid plans add more SEO and customization features.
- Customizable Language Switcher: The app offers a variety of language switcher styles (flags, dropdowns, etc.) that you can customize to match your store’s look. You can position the switcher anywhere (top bar, menu, footer) so customers can easily select their language. Some plans also support auto-redirect based on visitor language.
- In-Context Editing: Uniquely, GTranslate provides a front-end “Edit translations” mode. You can browse your site and simply click on any text to correct or fine-tune the translation right on the page. This WYSIWYG approach makes it easy to fix machine translations without digging through admin fields.
- Multilingual SEO (Premium Plans): On higher-tier plans, GTranslate can create SEO-friendly URLs or subdomains for each language (e.g., es.yourstore.com or yourstore.com/es) and translate your meta tags and even URL slugs. This helps search engines index your translated pages properly. You can also use country-specific domains for languages (e.g., .de for German).
- Third-Party Content Proxy: GTranslate’s proxy technology translates most content from third-party apps or scripts that appear on your site (reviews, form labels, etc.). This means elements not normally accessible via Shopify’s API can still be translated. The app also provides language-specific analytics and engagement metrics so you can monitor usage across languages.
Language support
Google Translate supports over 100 languages, with extra features like photo translation (37 languages), voice translation (32), and live video translation (27).
Translation quality
There are some serious concerns, including backend-to-frontend translation changes that negatively impacted users’ sites’ SEO, suggesting inconsistencies in how the app handles content. While support may be strong, the translation implementation appears to lack stability for SEO-critical use cases.
Rating of G Translate
With a 4.6/5.0 rating from 614 reviews, G Translate support team is praised as helpful and responsive, especially in guiding non-technical users through issues with clear instructions.
That said, some users report SEO loss and domain issues with GTranslate.
GTranslate has serious reliability and trust concerns. Users report losing their entire SEO due to an unapproved switch from baSckend to frontend translation, highlighting potential risks to site visibility. These issues suggest that while GTranslate may offer convenient features, its handling of core site functions can lead to significant business harm if not carefully managed.
Pricing of GTranslate
G Translate has a free plan and three paid plans from $9.99–$29.99/month with a 15-day free trial
| Plan | Price (USD) | Key features |
| Free | $0.00/month |
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| Bilingual Startup | $9.99/month | All in Free, plus:
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| Startup | $19.99/month | All in Billingual Startup, plus:
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| Business | $29.99/month | All in Startup, plus:
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GTranslate offers a free plan with machine translation for all languages, unlimited words, and live chat support. Paid plans start at $9.99/month, adding features like neural translation, SEO, manual editing, and URL translation. Higher tiers include full language access and more advanced customization for growing stores.
Pros and cons of GTranslate
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👉 Read our complete G Translate review for everything, including features, pricing, and performance.
9. Langwill – Best for budget-friendly multilingual solution
ETranslate, recently rebranded as Langwill: AI Language Translate, is a feature-rich app that offers an excellent free plan and affordable upgrades for translating your Shopify store. It’s designed to be beginner-friendly while still packing advanced capabilities.
With ETranslate, you can automatically translate into 130+ languages (using AI engines like GPT-4 and DeepL) and convert currencies for global shoppers. The app emphasizes SEO optimization and allows manual edits to ensure accuracy. For merchants on a budget who still want AI-powered translations and multi-currency, Langwill is an ideal pick.
Highlight features of Langwill
- AI-powered translations: ETranslate uses leading AI translation engines (like GPT-4, DeepL, and Google) to provide high-precision translations for your content. You can translate into over 130 languages and trust that the machine translations are of good quality, requiring minimal editing.
- Auto currency conversion: The app includes a built-in currency converter supporting 160+ currencies with real-time exchange rates. It automatically shows prices in the visitor’s local currency and can integrate with Shopify Payments for local checkout, improving conversion rates among international buyers.
- Geolocation & auto-switch: Langwill (ETranslate) can auto-detect customers’ location and redirect or switch to the appropriate language and currency for them. This creates a frictionless experience where shoppers see their native language upon arrival. A customizable language/currency switcher is also available for manual selection.
- Multilingual seo optimization: The app is very SEO-conscious – it translates meta titles, descriptions, and even URL handles for each language, following Google’s best practices for multilingual sites. This helps your store rank in search results across different languages. It also supports image translation, letting you use locale-specific images for better SEO and user experience.
- Easy to use with manual control: ETranslate’s interface is straightforward for Shopify merchants. You can manage translations directly in the app or export them if needed. The app allows unlimited manual edits, so you can adjust any wording to match your brand voice. Its free plan is quite generous (enough to translate a lot of content into 2 languages), making it perfect for testing the waters of new markets.
Language support
Langwill, a Shopify translation app, supports 138 languages. It uses AI to translate store content and also provides multi-currency conversion (over 100 currencies) and a geolocation switcher widget.
Translation quality
Langwill’s translation quality is relatively solid for basic needs, as it uses AI-powered machine translation to handle multilingual content quickly. However, it lacks advanced features like translation memory or glossary support, which can lead to inconsistent results in tone or terminology across pages. It’s best suited for simple, fast setups, but may require manual edits for polished or brand-consistent content.
Rating of Langwill
With a 4.6/5.0 rating from 603 reviews, Langwill is appreciated for its quick AI translations and ease of use. However, it lacks advanced controls like glossaries or translation memory, so users may need to manually refine content for consistency and brand tone. It’s a good fit for basic multilingual setups rather than complex localization needs.
Users criticize Langwill for poor translation quality and unclear trial charges.
Pricing of Langwill
Langwill has a free plan and three paid plans from $9.99–$49.99/month with a 3-day free trial
| Plan | Price (USD) | Key features |
| Free | $0.00/month |
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| Starter | $9.99/month | All in Free, plus:
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| Growth | $19.99/month | All in Starter, plus;
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| Premium | $49.99/month | All in Growth, plus:
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Pros and cons of Langwill
| Pros | Cons |
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👉 Check out our Langwill review for a more comprehensive analysis of the app’s pricing, performance and more.
10. Transtore – Best for AI translation & geolocation features
Transtore – Language Translate (also known as TS Language Translate & Currency) is a highly rated app that offers numerous premium features for free. It’s powered by AI translations and includes a full suite of localization tools like currency conversion, geolocation redirection, and even region-specific blocking.
Transtore automatically translates all your products, collections, pages, and even third-party app content into multiple languages, and it supports right-to-left languages as well. It’s especially notable for its geolocation capabilities – detecting visitor location to show the correct language, currency, or even redirect to the appropriate domain/market.
Highlight features of Transtore
- AI auto-translate everything: Transtore uses AI to automatically translate your entire store content, including product descriptions, pages, blog posts, and even content from other apps (reviews, pop-ups, etc.), into multiple languages.
- Built-in currency converter: The app converts prices to local currencies in real time with support for over 160 currencies (with smart rounding for clean prices).
- Geolocation & market redirects: Transtore excels in geolocation features. It auto-detects the visitor’s country and displays the appropriate language and currency. You can also set up automatic market/domain redirects – for example, redirect EU customers to an EU-specific domain of your store.
- SEO and URL translation: To boost your international SEO, Transtore translates your store’s meta tags and even URL slugs into target languages. It also supports using custom domains or subdomains for different languages/markets
Language support
Transtore, a Shopify app for internationalization and localization, supports over 100 languages. The app also for customizable language switchers and personalized recommendations based on visitor preferences.
Translation quality
Transtore’s translation quality is generally decent for basic use, as it relies on machine translation to quickly localize store content. However, it lacks advanced features like glossary control, translation memory, or deep customization, which may result in inconsistent or less polished translations, especially for complex product catalogs.
It’s best suited for merchants who need speed over precision, but may require manual review for brand consistency.
Rating of Transtore
With a 4.8/5.0 rating from 731 reviews, Transtore is praised for its reliable translation quality, responsive support, and helpful features like geolocation-based language display. Users highlight its effectiveness for international stores and consider it a standout among Shopify translation apps.
However, some users criticize Transtore for sudden pricing changes that affect long-term users and for technical issues, such as leftover code after uninstallation and unresolved redirection problems, raising concerns about reliability and user experience.
Pricing of Transtore
Transtore just offers one free plan and one premium one costing $14.99/month
| Plan | Price (USD) | Key features |
| Free | $0.00/month |
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| Premium | $14.99/month | ALL Free
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Transtore offers a simple pricing model with one free plan and a premium plan at $14.99/month. The free plan includes basic AI translation for one language and currency, while the premium plan unlocks up to 20 languages, 163 currencies, advanced redirection, insights, and priority support.
Pros and cons of Transtore
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👉 Take a dive into our Transtore review to explore more about the app’s pricing, highlight features, and more.
Top 10 features and considerations when choosing a Shopify translation app
When selecting a Shopify translation app, here are the top features and factors you need to take into account:
- Budget you’re willing to pay: Decide if you need a free solution (like Shopify Translate & Adapt) or are open to investing in premium apps with more advanced features. Make sure the pricing aligns with your business goals and expected ROI.
- The number of languages and currencies supported: Check which languages and currencies are supported. The app should cover all your target markets, especially if you plan to expand globally or require regional SEO support.
- Your catalog size: Consider how large your store is. If you have hundreds or thousands of SKUs, look for bulk translation and auto-sync features to streamline updates and minimize manual work.
- Expected quality of the translation: Evaluate if the app only provides Google Translate machine translation only, or offers advanced translation models like Transcy. Also, check whether the app lets you edit translations or not.
- Visitor location detection: For stores serving international audiences, geo-IP detection and automatic language/currency switching enhance the user experience by personalizing content for each visitor.
- Multilingual SEO function: Ensure the app supports SEO-friendly translations—such as translated meta tags, hreflang tags, and localized URLs—to boost your store’s visibility in search engines across markets.
- The app’s ease of use: Choose an app with an intuitive dashboard, clear workflows, and helpful documentation. A good UI reduces onboarding time and helps your team manage translations more efficiently.
- Supported integration & automation: Look for features like auto-translation, auto-sync with product updates, and integration with other apps (e.g., marketing tools or external translators) to save time and reduce errors.
- Support for media & dynamic content: The best apps like Transcy can handle images with embedded text, checkout pages, and other dynamic content, ensuring your entire storefront is localized—not just product descriptions.
- Customer support: Strong customer support (live chat, email, extensive help center) and a reliable app with regular updates are crucial for minimizing downtime and resolving issues quickly as your store grows.
Wrapping up
Choosing a translation app for your Shopify store isn’t just a technical decision — it’s part of how you shape the customer experience across different markets. Each tool offers its own approach: some prioritize simplicity and manual control, while others focus on automation, SEO, or wider language support.
What works best depends on where your store is now and what kind of growth you’re aiming for. A lightweight solution may be fine for testing new markets, but as your needs expand, you might want features like dynamic content translation, localized URLs, or integrated currency switching.
Hence, we hope that after reading this article, you can know which Shopify translation app best suits your demand and budget.
Frequently asked questions
What is the best translation app for Shopify?
While “best” depends on your specific needs, industry-leading options include Weglot for robust SEO and ease of use, and Transcy for automation combined with multi-currency support. Both are frequently cited in recent comparisons as top-tier apps for global expansion
Is Shopify Translate good?
Yes, if you’re looking for a free, native solution well-integrated with Shopify admin and Markets.
How do I get translations on Shopify?
- Install a translation app from the Shopify App Store (e.g., Translate & Adapt, Weglot, Transcy).
- Configure languages in the app dashboard and choose auto-translate or manual mode.
- Edit translations where necessary (especially for SEO fields and product content).
- Add a language switcher to your storefront—most apps automatically inject a widget or provide code/app block.
- Publish translations, then test language switching across product pages, checkout, and third-party content for completeness.
What is the most reliable translation app?
For reliability, Weglot is often ranked highest due to its fast onboarding, excellent SEO practices (structured URLs, hreflang tags), and unified dashboard for automatic and manual editing—making it the most trusted choice for merchants aiming for a polished global storefront
Transcy
The best Translation app on Shopify
"The best Shopify translation and localization app designed to help merchants expand globally by translating their store content into multiple languages and adapting it to different currencies and markets."
Transcy
The best Translation app on Shopify
"The best Shopify translation and localization app designed to help merchants expand globally by translating their store content into multiple languages and adapting it to different currencies and markets."
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